HIT Entertainment PLC
17 June 2004


HIT ENTERTAINMENT PLC

Trading Statement

HIT Entertainment plc announces that it was notified yesterday by a major US
retail partner of a substantial reduction this autumn in the shelf space
dedicated to children's home entertainment products, which will have a negative
impact on current trading and returns. Consequently the Company now expects
profit before tax for the year ended 31 July 2004 to be 15-20% below market
expectations.

Chief Executive Rob Lawes stated, 'Despite this disappointing development, HIT
remains a highly profitable company with one of the strongest portfolios of
young children's properties and a strong home entertainment release schedule in
the months ahead. We remain confident about the future and are pleased with the
progress we are making towards establishing a digital broadcasting platform in
the US. The Board remains intent on delivering value to shareholders.'

The Company will announce its results for the year in October.

ENDS

For further information contact:

Rob Lawes, Chief Executive: 020 7554 2562

Nigel Birrell, Director of Acquisitions and Corporate Development: 020 7554 2562

Simon Forrest, Director of Corporate Communications: 020 7554 2562



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